Showing posts with label Threshold of Complexity. Show all posts
Showing posts with label Threshold of Complexity. Show all posts

Tuesday, May 18, 2010

Why Engineers Suck at Usability

This post actually follows on a bit from my earlier post Apple Product Manager Just Say No where I discussed how some of the success that Apple enjoys flows from their ability to deliver core product well without all the extra crap. The problem is

Engineers Love Features

They crave the latest technology, they need the latest widget and given the option an engineer that is developing a product will go all out to solve all the technical challenges that they can think of and incorporate them all into the product.

The problem here isn't really that the Engineers want to solve as many cool problems as possible and jam it into whatever product that they are developing, it is rather that they don't recognize that most end users don't want them all. And also to pick up on my earlier post, that the Product Managers don't exercise enough control over their product.

The paradox here is that when the Engineer is a consumer of a product they recognize well designed products over badly designed ones and will probably choose the former rather than the later. I say probably because there could always be that one kick arse feature that they want in some crappier product (Div X support in a DVD player for example).

The reason that Engineers don't see a problem with the product or program is

They have a much higher Threshold of Complexity.
Basically they don't tend to be bothered by a device having 48 buttons instead of 4. One example that springs to mind is a washing machine. Before the advent of fancy control circuitry a washing machine probably only had one controller, a knob you turned to the desired wash cycle, now you can get ones with LCD displays and a menu system and 20 buttons all controlling different specific features. Now while the Engineer may not be bothered with this display of controls the average user (my mother for example) would look at it and have a slight panic attack.